Jurnal Sosial Ekonomi Pertanian

BAURAN PEMASARAN BUAH DI TOKO BUAH EWI KECAMATAN SUMBAWA

2026-07-23T18:54:33+07:00

This study aimed to analyze the marketing mix implemented by Ewi Fruit Store in Sumbawa
District. The research was conducted in April 2025. The study location was selected purposively,
while respondents were chosen using an accidental sampling technique. A descriptive research
method was employed, involving 30 consumers who purchased fruit at Ewi Fruit Store. Data
were analyzed using the Likert scale. The results showed that the store implemented the
marketing mix through a variety of strategies. In terms of product, the store offered a wide range
of local and imported fruits, with some products packaged using plastic wrapping, clamshell
boxes, and foam nets. Pricing was determined based on market prices and adjusted according to
the type, quality, size, and packaging of the fruit. The store was strategically located and easily
accessible to customers. Promotional activities included the use of banners, word-of-mouth
marketing, and social media. Employees provided friendly, polite, neat, and responsive customer
service. The service process included product selection, weighing, payment, and packaging.
Physical evidence consisted of a clean and well-organized store, supported by facilities such as
weighing scales and air conditioning. Consumer responses indicated that all elements of the
marketing mix were rated very good, with average scores of 22.27 for product, 22.23 for price,
23.20 for place, 21.10 for promotion, 22.17 for people, 23.17 for process, and 21.67 for physical
evidence. These findings indicate that the marketing mix implemented by Ewi Fruit Store has
been highly effective.

FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MENGGUNAKAN KREDIT SAHABAT DI BUMDES BATU PENANING DESA BERARE KECAMATAN MOYO HILIR

2026-07-23T18:16:28+07:00

This study aimed to analyze the factors influencing consumer behavior in the use of Kredit Sahabat
and to examine the impact of its utilization on community welfare. The research was conducted
in May 2025 in Berare Village. Data were collected through observation, interviews, and
documentation. A total of 30 respondents were selected using proportional sampling. Consumer
behavior was analyzed using both qualitative and quantitative approaches. The qualitative
analysis employed the Likert Summated Rating (LSR) scale to assess the influence of cultural,
social, personal, and psychological factors on consumer behavior. Meanwhile, the quantitative
analysis included the Normality Test, Correlation Test, Simultaneous Test (F-test), and Partial
Test (t-test). The results revealed that among the four factors examined, only the psychological
factor significantly influenced consumer behavior in using Kredit Sahabat, as indicated by a
significance value of 0.003 (< 0.05) and a t-value of 3.271, which exceeded the t-table value of
2.042. Therefore, the null hypothesis (H?) was rejected, and the alternative hypothesis (H?) was
accepted. Furthermore, the findings indicate that the use of Kredit Sahabat has a positive impact
on improving community welfare.

ANALISIS KELAYAKAN USAHATANI TEMBAKAU RAKYAT DI KECAMATAN MOYO HILIR KABUPATEN SUMBAWA

2026-07-23T17:36:31+07:00

Tobacco farming plays an important role in increasing farmers' income; however, an assessment
of its economic feasibility is necessary to ensure the sustainability of its management. This study
aimed to analyze the revenue and financial feasibility of tobacco farming in Moyo Hilir District,
Sumbawa Regency. The research was conducted in June 2025 using a purposive sampling method
involving 60 respondents, with the sample size determined using the Slovin formula. Primary
data were collected through direct interviews with farmers. The analysis included the calculation
of fixed costs, variable costs, total production costs, total revenue, and the Revenue-Cost (R/C)
ratio. The results showed that the average annual fixed cost was IDR 1,462,505, the average
annual variable cost was IDR 1,105,650, and the average annual total cost was IDR 2,568,155.
Meanwhile, the average annual revenue reached IDR 26,958,333. The R/C ratio was 14.37,
indicating that tobacco farming in Moyo Hilir District is economically feasible and highly
profitable. These findings suggest that tobacco farming has strong potential to improve farmers'
welfare. However, its long-term sustainability should be supported by improved production
efficiency and appropriate agricultural policies.

ANALISIS HARGA POKOK PRODUKSI TELUR AYAM DENGAN MENGGUNAKAN METODE FULL COSTING DI PETERNAKAN CV.SADAK KECAMATAN SUMBAWA

2026-07-23T18:27:59+07:00

This study aims to determine the cost of production of chicken eggs using the full costing method
at CV. Sadak's farm in Sumbawa District. The research method used is descriptive quantitative
with a full costing approach, where all production cost components, including raw material costs,
labor costs, and factory overhead costs, are calculated comprehensively. Data for this study were
obtained through observation, interviews, documentation, and recording of production costs
during the study period. The results indicate that total production costs during the period
reached Rp 883,448,750, with raw material costs accounting for 85.74%, labor costs 9.16%, and
factory overhead costs 5.1%. Feed costs were the largest component in the production cost
structure, while electricity and water costs were the smallest. The cost of production per egg was
Rp 1,514.83, with an average production of 1,080 eggs per day or 32,400 eggs per month. Monthly
income reached Rp 57,240,000 with a profit of Rp 8,159,513.89. The R/C ratio of 1.17 and
profitability of 16.62% indicate that CV. Sadak's laying hen farming business is feasible, efficient,
and profitable

ANALISIS RANTAI PASOK TELUR AYAM RAS CV SADAK DI KECAMATAN SUMBAWA

2026-07-23T18:06:04+07:00

The purpose of this study was to analyze the flow of information, financial flows, and product
flows in the broiler chicken egg supply chain at CV Sadak in Sumbawa District. The location was
selected purposively. Respondents were determined using a snowball sampling technique,
involving the owner of CV Sadak as the primary informant, followed by input providers (day
old chicks, feed, medicines, and vitamins), middlemen, retailers, and end consumers. The
research method used was descriptive, with data collection through observation, interviews, and
documentation. The results indicate that the product flow begins with input providers (day-old
chicks, feed, and medicines) and reaches farmers, who then distribute it to agents, retailers, and
end consumers. Financial flows occur directly between farmers and input suppliers, while egg
sales transactions are conducted in cash or on credit through agents and retailers. Meanwhile, the
flow of information remains rudimentary and limited to direct communication between farmers,
suppliers, and buyers. These findings indicate that although the supply chain is operational,
strengthening information management and collaboration between stakeholders is still necessary
to achieve efficiency and business sustainability.