Samalewa: Jurnal Riset & Kajian Manajemen

ANALISIS PENGGUNAAN OBAT-OBATAN DAN BAHAN MEDIS HABIS PAKAI TERHADAP PENINGKATAN JUMLAH PASIEN DI RUMAH SAKIT H.L. MANAMBAI ABDUL KADIR

Shinta Apriliandini — 2025-06-30

The function and efforts of hospitals in providing healthcare services are supported by auxiliary facilities, one of which is the Pharmacy Installation, which is related to the management of medicines. Hospitals are also responsible for ensuring the safety of medication use for patients. Drug damage not only has negative effects on patients but also harms healthcare facilities as it can hinder optimal medication turnover. The purpose of this study is to analyze the quality of drug and medical consumable management and to examine its relationship with the increase in the number of patients at H.L. Manambai Abdul Kadir Hospital in 2025. The research method uses a quantitative approach with an associative research type, and data processing was conducted using the Statistical Program for Social Sciences (SPSS) version 21. The results of the study indicate that the use of medicines and medical consumables simultaneously has an effect on the increase in the number of patients. However, medical consumables alone do not have a significant impact on the increase in patient numbers. The R-square value is 33.4%, which means that 33.4% of the variation in the increase in patient numbers can be explained by the use of medicines and medical consumables. Efficiency, availability, and quality of medicines must be top priorities in healthcare services.

EFEK PELATIHAN DAN KOMPETENSI TRAINER TERHADAP PENINGKATAN KUALITAS TENAGA KERJA DI KABUPATEN SUMBAWA

Novi Kadewi Sumbawati — 2025-06-30

This study aims to determine the effect of training and trainer competence on the quality of the workforce in Sumbawa District. The type of this study used was associative study to examine the effect of training (X₁) and trainer competence (X₂) on the quality of the workforce (Y), both partially and simultaneously. The type of data used in this study was quantitative data obtained directly from primary sources using questionnaires. The data source in this study was all job training participants at Dinas Tenaga Kerja dan Transmigrasi of Sumbawa District, totaling 52 people, who were determined using probability sampling techniques with the simple random sampling method. The data analysis techniques used include multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and coefficient of determination testing (R²). The results of this study showed that training (X₁) and trainer competence (X₂) had a positive and significant effect on the quality of the workforce in Sumbawa District (Y), both partially and simultaneously. The degree of effect of training (X₁) and trainer competence (X₂) on the quality of the workforce in Sumbawa District (Y) was 37.4%, while the remaining 62.6% is effected by other variables not examined in this study, such as work motivation, work facilities, compensation and work environment.

OPTIMALISASI POLA KEPEMIMPINAN VISIONER, KOMPENSASI DAN PENEMPATAN KERJA DALAM MENINGKATKAN KINERJA PEGAWAI

S Syafruddin — 2025-06-30

This study aims to examine the effect of visionary leadership patterns, compensation and job placement on employee performance at the Regional Secretariat of Sumbawa District. The type of this study used was associative study with a quantitative approach. The type of data used in this study was quantitative data obtained directly from research respondents using a questionnaire. The respondents in this study were 53 employees of the Regional Secretariat of Sumbawa District. The number of respondents was determined using the Slovin formula and selected using probability sampling techniques with a simple random sampling method. The data analysis techniques used include multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and coefficient of determination testing (R²). The results of this study showed that visionary leadership patterns, compensation, and job placement had a positive and significant effect on employee performance at the Regional Secretariat of Sumbawa District, both partially and simultaneously. The effect of visionary leadership patterns, compensation, and job placement on employee performance at the Regional Secretariat of Sumbawa District was 92%, while the remaining of 8% was effected by other variables outside this research model, such as work motivation, job satisfaction, and work discipline.

HUBUNGAN PRAKTIK KERJA USAHA DAN EFIKASI DIRI DENGAN KESIAPAN KERJA MAHASISWA

A Asmini — 2025-06-30

This study aims to determine the influence of business work practices and self-efficacy on students' work readiness. The type this study was associative study with a quantitative approach. The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 61 active students at the Faculty of Economics and Management, Samawa University. The selection of respondents was determined using probability sampling techniques with a simple random sampling method. The data analysis tool used was multiple linear regression, partial hypothesis test (t test), simultaneous hypothesis test (F test), and coefficient of determination test (R²). The results of this study showed that business work practices and self-efficacy had positive and significant effect on the work readiness of students at the Faculty of Economics and Management, Samawa University, either partially or simultaneously. The effect of business work practices and self-efficacy on the work readiness of students at the Faculty of Economics and Management, Samawa University was 74.3%, while the remaining of 25.7% was effected by other variables not examined in this study, such as career planning, adversity quotient, psychological capital, soft skills, motivation to enter the world of work, managerial skills, and social support.

UPAYA MENINGKATKAN LOYALITAS PELANGGAN SKINCARE SKINTIFIC DI KABUPATEN SUMBAWA MELALUI STRATEGI CUSTOMER EXPERIENCE

Roos Nana Sucihati — 2025-06-30

This study aims to examine efforts to increase customer loyalty of skintific skincare in Sumbawa District through customer experience strategies. The type of this study was associative study which aims to determine the effect of customer experience strategy (X) on the loyalty of Skintific skincare customers in Sumbawa District (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. Respondents in this study were 50 Skintific skincare customers in Sumbawa District, totalling 50 people. The selection of respondents was determined using non probability sampling techniques with a accidental sampling (convenience sampling) method. The data analysis techniques used was simple linear regression analysis, partial hypothesis testing (t-test), and coefficient of determination testing (R²). The results of the study showed that customer experience strategy had a positive and significant effect on customer loyalty of Skintific skincare in Sumbawa District. These results suggest that the better of customer experience strategy implemented, the more loyalty of Skintific skincare customers in Sumbawa District will increase. Conversely, the worse of customer experience strategy implemented, the more the loyalty of Skintific skincare customers in Sumbawa District will decrease. The customer experience strategy contributes to effected the loyalty of Skintific skincare customers in Sumbawa District was 46.5%, while the remaining of 53.5% was effected by other factors not examined in this study, such as product quality, service quality, and promotions.

KETERKAITAN SELF EFFICACY DAN LOCUS OF CONTROL DENGAN PENINGKATAN KINERJA KARYAWAN PADA PT. MANDALA MULTI FINANCE, TBK. SUMBAWA BESAR

Rosyidah Rachman — 2025-06-30

This study aims to know the relationship between self-efficacy and locus of control with employee performance improvement at PT. Mandala Multi Finance, Tbk. Sumbawa Besar. The type of this study was associative that aims to examine the effect of self-efficacy (X₁) and locus of control (X₂) on employee performance at PT. Mandala Multi Finance, Tbk. Sumbawa Besar (Y). The type of data used was quantitative data obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 53 employees of PT. Mandala Multi Finance, Tbk. Sumbawa Besar. The data analysis tool used was multiple linear regression, partial hypothesis test (t test), simultaneous hypothesis test (F test), and coefficient of determination test (R²). The results of the study showed that self-efficacy (X₁) and locus of control (X₂) had a positive and significant effect on employee performance at PT. Mandala Multi Finance, Tbk. Sumbawa Besar (Y), either partially or simultaneously. The percentage contribution of self-efficacy (X₁) and locus of control (X₂) in effecting employee performance at PT. Mandala Multi Finance, Tbk. Sumbawa Besar (Y) was 94.7%, while the remaining of 5.3% was effected by other variables not examined in this study, such as leadership style, work motivation and compensation.

PERAN STRATEGI PEMASARAN BERBASIS INFORMATION COMMUNICATION AND TECHNOLOGY (ICT) DALAM MENINGKATKAN PENJUALAN PRODUK UKM

Wahyu Haryadi — 2025-06-30

This study aims to know the role of information communication and technology (ICT) based marketing strategy on increasing sales of SME products in Sumbawa District. The type of this study was associative study aimed to examine the effect of information communication and technology (ICT) based marketing strategy on increasing SME product sales in Sumbawa District. The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. Respondents in this study were 85 MSME actors in Sumbawa District. Determination of respondents in this study using probability sampling techniques with the simple random sampling method. The data processing tool used the SPSS version 16.0 for Windows application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R²). The results of this study showed that ICT-based marketing strategies had a positive and significant effect on sales of SME products in Sumbawa District. The ability of the ICT-based marketing strategies to effect on sales of SME products in Sumbawa District was 73.6%, while the remaining of 26.4% was effected by other factors not examined in this study, such as price, promotion, product and service.

ANALISIS DETERMINAN KINERJA PEGAWAI DINAS SOSIAL KABUPATEN SUMBAWA: JOB DESCRIPTION DAN JOB SPECIFICATION

Afina Aurellya Kamal — 2025-06-30

This study aims to know the effect of job descriptions and job specifications on employee performance at Social Department of Sumbawa District. The type of this study was associative study which aims to determine the effect of job descriptions (X₁) and job specifications (X₂) on employee performance at Social Department of Sumbawa District. The type of data used was quantitative data obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 32 employees at Social Department of Sumbawa District. Determination of respondents using non-probability sampling techniques with the census sampling method (saturated sampling). The data used in this study was processed using the SPSS application to be analyzed using multiple linear regression analysis techniques, partial hypothesis test (t test), simultaneous hypothesis test (F test), and coefficient of determination test (R²). The results of this study showed that job descriptions and job specifications had a positive and significant effect on employee performance at Social Department of Sumbawa District, both partially and simultaneously. The contribution of job description and job specification in effecting employee performance at Social Department of Sumbawa District was 73.2%, while the remaining of 26.8% was effected by other variables not examined in this study, such as work environment, job satisfaction, and organizational commitment.

DAMPAK PEMANFAATAN TEKNOLOGI INFORMASI DALAM BIDANG E-COMMERCE TERHADAP PENDAPATAN USAHA MIKRO DI KABUPATEN SUMBAWA

Nazula Charisna Tryamanda — 2025-06-30

This study aims to determine the impact of the use of information technology in the field of e-commerce on the income of micro-businesses in Sumbawa District. The type of this study was comparative research which aims to examine the differences in income levels of micro-business actors in Sumbawa District before (X₁) and after (X₂) the use of information technology in the field of e-commerce. The type of data used in this study is quantitative data obtained from secondary sources through documents or financial report archives found at Butik Yana Sumbawa Besar. The data analysis technique used were two-average difference test consisting of table paired samples statistics, paired samples correlation and paired samples t-test. The results of this study showed that there was a positive and significant difference in the income levels of SMEs in Sumbawa District before and after the implementation of information technology in the field of e-commerce. These results indicate that the use of information technology in the field of e-commerce had a significant impact on the income levels of SMEs in Sumbawa District. It has been proven that the income level of micro business actors in Sumbawa District is higher after utilizing information technology in the field of e-commerce compared to the income level before utilizing information technology in the field of e-commerce.

INOVASI STRATEGI DALAM MENINGKATKAN KINERJA PEMASARAN DI ERA NEW NORMAL

Eko Sutrisno — 2025-06-30

This study This study aims to determine innovative strategies to improve marketing performance in the new normal era. The type of this study was descriptive study which aims to formulate innovative strategies to improve marketing performance in the new normal era. The type of data used in this study was qualitative data obtained directly from primary sources, namely the owner and employees of the Moromesa Sumbawa Besar photo studio, totaling 5 people. The data used in this study were collected using structured interview techniques using a research instrument in the form of an interview guide. Data analysis in this study used SWOT analysis techniques. Based on the results of the SWOT analysis of internal and external factors found in the Moromesa Sumbawa Besar photo studio business, four alternative strategies can be formulated to improve marketing performance in the new normal era, namely the SO strategy (strengths-opportunities), WO strategy (weaknesses-opportunities), ST strategy (strengths-threats) and WT strategy (weaknesses-threats). The priority strategies that can be implemented to improve marketing performance in the new normal era include providing premium services or additional features, offering special promotions and providing more affordable special packages, providing facilities for family photo sessions, product photos, or creative photo sessions with various accessible props and backgrounds, and increasing studio visibility.

KREDIBILITAS INFLUENCER DALAM MEMPENGARUHI MINAT BELI KONSUMEN PRODUK SKINCARE MS GLOW DI KABUPATEN SUMBAWA

I Ismawati — 2025-06-30

This study aims to determine the credibility of influencers in influencing consumer purchasing interest in MS Glow skincare products in Sumbawa District. The type of this study was associative study which aims to examine the effect of influencer credibility (X) on consumer purchasing interest in MS Glow skincare products in Sumbawa District (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 50 consumers of MS Glow skincare products in Sumbawa District. Determination of respondents in this study used a non-probability sampling technique with the accidental sampling method. The data used in this study was processed using the SPSS application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R²). The results of this study indicate that influencer credibility had a positive and significant effect on consumer purchasing interest in MS Glow skincare products in Sumbawa District. The ability of the influencer credibility variable to effect on consumer purchasing interest in MS Glow skincare products in Sumbawa District was 63.5%, while the remaining of 36.5% was effected by other factors not examined in this study, such as price, location, product quality and service quality.

MOTIF RASIONAL KEPUTUSAN NASABAH MEMILIH PRODUK TABUNGAN EMAS DI PT. PEGADAIAN (PERSERO), Tbk. CABANG SUMBAWA BESAR

Marisa Sutanty — 2025-06-30

This study aims to know the effect of rational motives on customers' decisions to choose gold savings products at PT. Pegadaian (Persero), Tbk. branch of Sumbawa Besar. The type of this study was associative study which aims to examine the effect of rational motives (X) on customers' decisions to choose gold savings products at PT. Pegadaian (Persero), Tbk. branch of Sumbawa Besar (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 67 gold savings product customers at PT. Pegadaian (Persero), Tbk., branch of Sumbawa Besar. Determination of respondents in this study used a probability sampling technique with the simple random sampling method. The data used in this study was processed using the SPSS application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R²). The results of this study showed that rational motives had a positive and significant effect on customers' decisions to choose gold savings products at PT. Pegadaian (Persero), Tbk. branch of Sumbawa Besar. The ability of rational motives to effect on customers' decisions to choose gold savings products at PT. Pegadaian (Persero), Tbk. branch of Sumbawa Besar was 80.8%, while the remaining of 19.2% was effected by other factors outside this research model, such as customer confidence in the product in question, confidence in references and customer past experiences.

STRATEGI MENINGKATKAN KEUNGGULAN DAYA SAING PRODUK UMKM DI KABUPATEN SUMBAWA MELALUI KAPABILITAS PEMASARAN DAN ORIENTASI PASAR

K Kurniawansyah — 2025-06-30

This study aims to determine strategies to increase the competitive advantage of MSME products in Sumbawa District through marketing capabilities and market orientation. The type of this study was associative study which aims to examine the effect of marketing capabilities (X₁) and market orientation (X₂) on the competitive advantage of MSME products in Sumbawa District (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 68 MSME actors in Seketeng Village. Determination of respondents in this study used a probability sampling technique with the simple random sampling method. The data used in this study was processed using the SPSS application to be analyzed using multiple linear regression analysis techniques, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and coefficient of determination testing (R²). The results of this study indicate that marketing capabilities and market orientation had a positive and significant effect on the competitive advantage of MSME products in Sumbawa District, both partially and simultaneously. The contribution of marketing capabilities and market orientation in effecting the competitive advantage of MSME products in Sumbawa District was 41.7%, while the remaining of 58.3% was effected by other variables outside this research model, such as product quality, price, marketing strategy, and regulations.

PERSEPSI KEAMANAN TRANSAKSI DALAM MEMPENGARUHI KEPUTUSAN BELANJA ONLINE MASYARAKAT KABUPATEN SUMBAWA MELALUI APLIKASI SHOPEE

Ika Fitriyani — 2025-06-30

This study aims to determine the perception of transaction security in influencing online shopping decisions of Sumbawa District people through the Shopee application. The type of this study was associative study which aims to examine the effect of the perception of transaction security (X) on online shopping decisions of Sumbawa District people through the shopee application (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 96 people from Sumbawa District who had shopped online through the Shopee application. Determination of respondents in this study used a probability sampling technique with the purposive sampling method. The data used in this study was processed using the SPSS application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R²). The results of this study indicate that the perception of transaction security had a positive and significant effect on online shopping decisions of Sumbawa District people through the Shopee application. The ability of the perception of transaction security variable to effect on online shopping decisions of Sumbawa District people through the Shopee application was 38.1%, while the remaining of 61.9% was effected by other factors not examined in this study, such as fast service, friend invitations, cashback voucher offers, ease of finding goods, low prices, and seller domicile.

ANALISIS EFEKTIVITAS STRATEGI ADAPTASI MANAJEMEN PT. ASTRA MOTOR SUMBAWA BESAR DALAM MENINGKATKAN PENJUALAN DI ERA REVOLUSI INDUSTRI 4.0

Nurul Aini Syafitri — 2025-06-30

This study aims to know the Human Resource Management Adaptation Strategy in the Industrial Revolution 4.0 Era at PT Astra Motor Sumbawa and the effectiveness of the strategy. The type of this study was qualitative descriptive study. The types of data used were qualitative and quantitative data, then source of data in this study were primary and secondary data. The numbers of informants in this study were 4 informants consisted of 1 key informant and 3 main informants. The tools used to collect data were interviews and documentation. The technique of analysis data were qualitative analysis and effectiveness analysis. The results of this study showed that the management of PT. Astra Motor Sumbawa Besar has implemented several adaptive strategies to maintain the company's existence and increase its sales volume in the era of the industrial revolution 4.0. However, the implementation of this strategy has not shown effective results as measured by sales volume. The sales ratio at PT. Astra Motor Sumbawa Besar in 2020-2024 was in the fairly effective category, indicating that the company's management has not been able to implement an adaptive marketing strategy in accordance with changing market conditions and consumer behavior. Therefore, optimal efforts are needed from company management to explore all the potential that is owned so that it is hoped that it can provide a positive and significant contribution to increasing the company's sales volume.