Samalewa: Jurnal Riset & Kajian Manajemen

MANAJEMEN KEPEMIMPINAN INOVATIF KEPALA SEKOLAH DALAM MENINGKATKAN KUALITAS IMPLEMENTASI KURIKULUM MERDEKA DI SD NEGERI TEBO

R Rosita, Sri Rahayu — Wed, 31 Dec 2025 00:00:00 +0700

This study aims to analyze the role of innovative school leadership in improving the quality of the implementation of the Merdeka Curriculum at SD Negeri Tebo, Poto Tano District, West Sumbawa Regency. The Merdeka Curriculum requires teachers to be more creative and adaptive in the learning process, making the principal’s role strategic in facilitating, guiding, and motivating teachers to effectively apply the curriculum principles. This study employs a descriptive qualitative approach, using data collection techniques through in-depth interviews, classroom observations, and documentation. Data analysis was conducted through stages of data reduction, data presentation, and drawing conclusions to gain a comprehensive understanding of the principal’s leadership practices and their impact on the quality of learning. The results show that the principal applies innovative leadership through routine supervision, teacher mentoring, and fostering a collaborative culture among teachers. These leadership strategies encourage teachers to implement creative learning methods, utilize media and digital technology effectively, and conduct continuous evaluations of the learning process and student outcomes. The participative and adaptive leadership applied by the principal has proven to enhance teacher motivation, student engagement, and overall learning quality. The findings indicate that innovative leadership management is not only administrative but also strategic, collaborative, and focused on improving learning quality. This study provides important implications for teacher professional development, optimizing the role of school principals, and educational policies to support the successful implementation of the Merdeka Curriculum in elementary schools.

STRATEGI MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN PADA APLIKASI SHOPEE MELALUI CONTENT MARKETING DAN ONLINE CUSTOMER REVIEW

R Rizaldi, U Usman — Wed, 31 Dec 2025 00:00:00 +0700

This study aims to know the effect of content marketing and online customer reviews on consumers buying decisions on the Shopee application (study at Samawa University students). The type of this study was associative study. The types of data used were quantitative and qualitative data, then the source of data sources in this study were primary and secondary data. The populations in this study were active students of Samawa University in 2024 whom used the Shopee application. The numbers of samples in this study were 100 respondents obtained using the Paul-Leedy formula. The tool used to collect data were questionnaires distributed via Google Form. The techniques of data analysis were multiple linear regression, t-test and f-test which were processed using the IBM SPSS 25 program. The results of the study showed that content marketing and online customer reviews had a positive and significant effect on consumer purchasing decisions through the Shopee application, both partially and simultaneously. The coefficient of determination (R²) value was 0.738, which means that the percentage of effect of content marketing and online customer reviews on consumer purchasing decisions through the Shopee application was 73.8%, while the remaining of 26.2% was effected by other factors outside this research, such as ease of use of the application, ease of payment system, convenience of service, convenience in terms of time and practicality, product quality, pay later and installment facilities, trust, and others.

PERSEPSI PESERTA DIDIK TERHADAP PELAKSANAAN GERAKAN LITERASI SEKOLAH (GLS) DI SDN OMAL SAPA KECAMATAN POTO TANO

Andy Saputra, R Ramlafatma — Wed, 31 Dec 2025 00:00:00 +0700

This study aims to describe, analyze, and evaluate the implementation of the School Literacy Movement (SLM) and to measure its effectiveness in enhancing students’ reading interest at SD Negeri Omal Sapa. The background of this study is based on the 2024 Education Report, which indicated that students’ literacy skills were below the minimum competency, necessitating systematic intervention by the school. The research employed a qualitative descriptive method, with data collected through observation, interviews, and documentation. Observations were conducted on the SLM program implementation, in-depth interviews were held with the principal, teachers, and several students, and documentation studies were conducted regarding school literacy policies. The research subjects included all school stakeholders involved in the implementation of SLM. The findings revealed that the SLM at SD Negeri Omal Sapa was effectively implemented through two main stages: the habituation stage and the development stage. The habituation stage focused on routine activities that foster reading habits, while the development stage emphasized improving literacy skills through more structured reading activities. The study concluded that consistent and structured implementation of SLM significantly enhances students’ reading interest, as evidenced by changes in attitudes and increased enthusiasm for literacy activities. To strengthen the program, it is recommended that the school provide a more diverse and relevant selection of reading materials to sustain and further improve students’ reading motivation.

IMPLEMENTASI PROGRAM PENINGKATAN KOMPETENSI PROFESIONAL GURU DI TAMAN KANAK- KANAK NEGERI 1 SUMBAWA BESAR

M Maudara, Muhammad Ikhsan — Wed, 31 Dec 2025 00:00:00 +0700

This study aims to describe the implementation of teacher professional competency development at TK Negeri 1 Sumbawa Besar, explain the results and impacts, and identify obstacles and supporting factors in its implementation. This study used a qualitative method with a phenomenological approach and a case study design. Data were collected through in-depth interviews, participant observation, and documentation studies. Informants were selected intentionally using a purposive sampling technique. Data trustworthiness was ensured through credibility, dependability, and confirmability checks, while data analysis was conducted using interactive analysis techniques proposed by Miles and Huberman. The findings indicate that teacher professional competency development is carried out through face-to-face education and training programs, workshops on the preparation and development of the Independent Curriculum for Early Childhood Education, technical guidance on the development of learning media, in-house training on in-depth learning in the context of implementing the Independent Curriculum, and independent training through digital platforms such as webinars. The implementation of these activities has a positive impact on improving teacher quality in the learning process, creating a more engaging and enjoyable learning environment, increasing student learning motivation, and improving teacher skills in implementing early childhood learning, designing learning assessments, managing interactive learning, understanding the curriculum, developing extracurricular activities, and integrating digitalization into learning. Barriers and supporting factors in improving teacher professional competence come from internal and external factors, including motivation, integrity, professional commitment, mastery of information technology, and teacher growth mindset.

INOVASI PENGELOLAAN PROGRAM LITERASI MELALUI KEMITRAAN PENDIDIKAN DI SD NEGERI SAGENA KECAMATAN POTO TANO

S Subki, Sri Rahayu — Wed, 31 Dec 2025 00:00:00 +0700

This study aims to describe and analyze the management of literacy programs through educational partnerships at SDN Sagena. The research focus includes school policies, program innovations, the roles of stakeholders, as well as the impacts and challenges in literacy implementation. The research methodology employs a Mixed Methods approach, consisting of quantitative research with a quasi-experimental design and inferential analysis using the independent samples t-test to compare learning outcomes between the group receiving the literacy program treatment and the conventional learning group. For the qualitative component, data were collected through participant observation, in-depth interviews with the principal and teachers, and documentation studies. The results show that SDN Sagena has successfully integrated the literacy program into school policy through innovative programs named "SERASI" (Tuesday Wednesday Literacy) and "Literasi Bahari" (Maritime Literacy). This innovation utilizes the local context of the coastal community to increase the relevance of reading materials for students. The success of this program is supported by strategic partnerships with various external parties, such as the West Sumbawa Regency Education and Culture Office, JARI Foundation, Laskar Cinta Alam Community, and the Regional Library. The impact of this program is reflected in the increase in students' literacy scores, reaching an average of 81.20 in the experimental class compared to 75.54 in the regular class. Despite facing challenges such as limited human resources and coordination time, the school was able to overcome them through intensive parental involvement and home visit programs.